Without context, the top downloaded applications in 2022 may appear unexpected. 2021 has its fair share of unexpected twists and turns. The year’s events influenced almost every business and area, including app downloads, and this has, of course, spilled over into 2022.
The COVID-19 outbreak has had a catastrophic effect on the well-known applications. But marketing hasn’t stopped, and if you want to keep your mobile marketing efforts going, you need to know which applications dominate the market. Understanding your target audience’s online activity and the best ways to communicate with them to improve campaigns is critical.
Let’s look at the top downloaded apps in the Apple App Store and Google Play Store in 2022. Remember, those specific popular applications (like Clubhouse) aren’t on our list since they’re exclusively available for iPhone users and aren’t as commonly downloaded.
TikTok is undoubtedly one of the top downloaded applications in 2021. By April of last year, the app had had over 2 billion downloads worldwide. Initially viewed as a Gen Z-only app, it has witnessed an inflow of new users due to global lockdown efforts.
Users seek new methods to occupy themselves as they spend more time at home and on their phones. Consumers are already drawn to video on social media, and when it is combined with TikTok’s clever algorithm, you have a practically tempting app for users.
This number is good news for marketers since TikTok marketing possibilities are expanding, from organic content creation to sponsored TikTok Ads.
As the country’s most popular app, it’s no surprise that Facebook will be among the most popular applications in 2022. Facebook has been beneficial throughout this period of connecting and staying in contact.
Facebook is routinely ranked among the top ten apps in the Apple App Store and the Google Play Store. According to Statistics it is one of the most world’s downloaded application. Facebook, Instagram, WhatsApp, and Facebook Messenger belongs to Facebook family. The two critical actions for marketers are Facebook advertising and marketing.
Instagram completes the Facebook family. This picture and video sharing software is a favorite of Generation Z and Millennials. Though this app prefers to keep its statistics private, it’s safe to infer that owing to its popularity and immovable standing in the app stores, and it has undoubtedly maintained its popularity in 2022.
Instagram is perfect for marketing. According to Statista, companies shared 0.7 posts per day on social media in 2018. The app gives advertisers many options to connect with their audience through IGTV, Instagram Live, and Instagram Stories.
In terms of staying in contact, several social networking applications had continuous downloads in 2021. WhatsApp has around 2 billion users throughout the world. While WhatsApp is not as popular in the United States, it is the most popular messaging app in the rest of the world. It allows businesses to stay in touch with their consumers and customers through tailored communications, unique offers, and other means. As the popularity of WhatsApp marketing grows, there are several fascinating marketing chances.
Telegram, a free app with around 500 million active monthly users, is another popular instant messaging software that can be used to share photographs, videos, and many sorts of documents and standard chats.
Telegram includes mentions and hashtags, and it is available on several platforms, making it ideal for corporations and large organizations. It also allows you to build groups of up to 200,000 people and private and public channels to which you may invite your consumers. You may use this to post photographs and information about new products or services, offer connections to landing pages, construct a chatbot to answer client questions, etc.
Snapchat has been downloaded over 200 million times and is widely popular with a youthful population of 34 and under, primarily in the United States.
Snapchat can be used for both pleasure and business since it includes an Instant Create function that allows you to quickly create ads and then share them depending on location to ensure your target audience sees them. As a result, Snapchat may be a great marketing tool.
Because several Chinese applications, such as TikTok, are prohibited in India, others have sprung up to fill the hole. Moj is an excellent illustration of this. It lets users create short films and customize them with numerous effects. Its primary user interface makes it easier for others to connect with it via comments, likes, and shares.
This app is very young, having launched in July 2020 and swiftly amassing millions of users. It has approximately 80 million active monthly users who spend 34 minutes each day on the app.
Nobody could have expected how popular some of these applications would become. It will be exciting to monitor how app store downloads change throughout 2022, and we will surely update our blog when those numbers become available.